How to Take Your Email Marketing to the Next Level

Many leads will not be prepared to purchase when they initially engage with your organization. Lead nurturing is essential to the ecosystem of your digital marketing because buying cycles differ across different sectors, services and products. Lead nurturing is most easily done through email marketing, that has proved as the best cost efficient method. To have an effective email marketing strategy, it is essential to ensure that your business is using automation at its maximum potential. Through implementing and understanding the best practices, you'll be able to increase and enhance your strategy for email. This will deliver results that are clear for your company. If you're using Constant Contact as well as Hubspot for your email marketing and nurturing leads via email workflows is an effective way of building connections with prospects and help move them down the funnel. It is essential to remain in the forefront of your prospects' minds and be able to contact your clients more than once. Marketers have reported a 760% increase in the revenue generated by segmented campaigns. By segmenting, you are able to create a high degree of personalization by collecting information about people who are attracted to your service or product. How 5 How 3

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